I loved Gottschall from the first line of this book; I quickly saw he was a book fan geeking out about how awesome fiction is and I cheerfully followed along.I'm always going to fangirl over books on books -- I can't help it. I love readers and I love reading about reading. Gottschall takes joy in not just reading, but all forms of storytelling, from country music songs to commercials and films. He examines how fiction -- storytelling -- helps us individually and globally.Trivia fans will love this book because it is chock full of tidbits to toss out at your next party or family gathering (for example, a 2009 study showed more people were scarred by scary films than real world horrors like 9/11 or the Rwandan genocide.) Gottschall's writing style is casual, funny, friendly, and approachable and he references contemporary and classic fictions. He breaks down scientific studies on neurons, behavior, emotions and offers a trenchant and funny argument in support of fiction in all its forms.In addition to being a great read for anyone who likes fiction and doesn't mind a dip into popular non-fiction, I think this would make a unique book club pick. Breezy readable, this book celebrates what we all love about storytelling, and provides great themes and ideas to chew and discuss. Gift this book for the bookish college grad in your life or the light reader who needs a nudge to pick up a novel because page 66 offers a very good reason why: "In one study, they [researchers] found that heavy fiction readers had better social skills -- as measured by tests of social and empathetic ability -- than those who mainly read nonfiction." Novel readers rejoice: we're awesome.